A Decade of Purposeful Design
From a small furniture shop in Benoni to a trusted name in furniture retail and event marketing across South Africa.
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Who We Are
Bluebell Group is a proudly South African company with two powerful divisions — Bluebell Furniture and Bluebell Marketing & Events.
Founded in 2014, we've grown from a local furniture retailer into a full-service brand that helps businesses connect with their audiences through premium furniture, immersive events, and strategic brand activations.
"We believe in the power of well-designed spaces and meaningful brand experiences."
Our Journey
2014
Founded in Benoni, Gauteng as a furniture retail startup.
2016
Expanded into brand activations and event marketing.
2018
Partnered with major FMCG brands including Coca-Cola.
2020
Launched online furniture catalog and virtual consultations.
2022
Opened dedicated events warehouse and logistics hub.
2024
Celebrating 10 years of transforming spaces and connecting brands.